5 Uses For Marketing

Marketing 101: Increasing Awareness and Understanding About Business Marketing

Marketing is considered the heart of every business, because a good marketing strategy increase your prospective buyers’ interest and attention, thus increasing your sales and revenue. Marketing is generally the umbrella of advertising, promotions, sales and public relations. Imagine yourself as a painter, with great and magnificent artworks, but everything is stocked in a closed room where nobody can see it. Yes, all your efforts will be wasted, and more importantly your time and money spent on your painting materials. Same is true with any business journey, your efforts should not stop creating or manufacturing your best products and services, you need a solid marketing strategy for people to know, understand and purchase your goods.

There are some points you need to consider in marketing such as defining your target population, testing your audience, considering marketing strategies and evaluating those strategies. Defining your target population sets the proper demographics to help you select the best marketing plan appropriate for your business. Creating a hypothetical process of purchasing to test your audience is a way to know their buying behaviors and its patterns so you can select the best and appropriate marketing strategies needed to promote your business. Evaluating your marketing strategy is important after setting and implementing them to gauge if it is productive or no, so you can shift or make changes as needed.

Some of the marketing strategies you can use are paid advertising, cause marketing, relationship marketing, undercover marketing, word of mouth, internet marketing and transactional marketing. Paid advertising involves traditional methods of advertising such as print media advertising, television and radio ads. Cause marketing is also known as cause related marketing, that links the different products and services of a company for a social cause. Relationship marketing is creating customer connection, improving customer experience, and gaining customer trust and loyalty. For undercover marketing, customers are not fully aware that a marketing strategy is applied, so it is otherwise known as stealth marketing. Word of mouth comes in the form of referrals from actual customers who purchased your products and services. Internet marketing is also referred to as cloud marketing that uses various internet platforms. Transactional marketing motivates customers to buy promoted products and enhances chances of successful sales through the use of shopping coupons, discount vouchers, reward cards and huge events. Diversity marketing uses customized marketing strategies basing on specific aspects such as beliefs, culture, attitudes, views and gender preference. Marketing is allowing people to become aware of your products and services, create specific needs and be able to address those needs.