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Google Penguin 4.0 Update-What Is It All About?
The wait is over the new Google Penguin 4.0 update is here.
What is penguin?
The first penguin update was first launched in the month of April and in the year 2012. Penguin was made to capture websites that are spamming the search results. Especially those websites that are using scheme links to change their rankings in search results. Penguin basically removes inorganic links. Before these links were devalued and may need to be replaced so it can be recovered in the search rankings. The recovery process before can really take time. A good thing there was a penguin update.
Penguin 4.0 is the newest and the last penguin update.
Here are the newest features of Penguin 4.0:
All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.
The new penguin 4.0 update is now real time. This means that every time google updates the rankings of every page changes and even its information. So any impact can easily and quickly be noticed even if it is positive or negative.
Since penguin 4.0 is now real time you can easily and quickly recover from the Google penalty. You will quickly see results, if you improve and remove the harmful links on your website and when google is done recrawling your website.
The new penguin is not a filter but is a part of the core algorithm of Google. This is the reason why it is the last update. You just need to closely monitor the backline profile of your website.
The new Penguin 4.0 is more granular. Which means that the algorithm is more focused on certain pages that has bad and toxic links instead of focusing at the whole website. That is why you need to focus on the pages of of your website regularly.
Here are the things that you can do in order for you not to get penalized:
You must closely check your position in SERPs. You should have email alerts so you can easily be informed in case your position changes. Make sure that you do not only track the keywords that is used for your ranking, but other subdivision keywords.
Make sure that your backlink profile is clean and healthy. Check new and old backlinks on a regular basis. That is why you need to audit the backlink of your website. Because the penguin 4.0 update is much more granular.
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