Overwhelmed by the Complexity of Services? This May Help

How to Ace Your Small Business Website

Picture your small business website as a first impression for prospective clients. Is it user-friendly, and is it clear in conveying your business’ products and services? If not, visitors can lose interest and click away, which will not increase your repeat customer base.

Be Clear about What Your Business Is There For

With only a few seconds to hold your visitors’ attention and keep them on, you should make your value proposition and intent crystal clear as soon as people arrive on your homepage. Wonderful visual design, stunning images and animation pretty pictures can enhance a website anytime, but you must highlight your business too.

Make a User-friendly Website

If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you need both technical developers and information architects running the creative development process from the core. They won’t be there to just contribute conceptual ideas, but also to help you create a positive user experience.

Never Underestimate the Power of SEO

Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. If the technology solution must be ultimately guided by your idea, that’s still a good start, but need to make sure it jives with Google, Yahoo, and Bing. At least, you should generate a site map and fill out title tags, heading titles, and site description appropriately.

Breathe Life into Your Brand

A lot of corporate websites are soulless, with all that static content, business jargon, stock imagery, and using stock imagery, business jargon, static content, and generic web design. All of these lead to low-quality user experience. And that’s a big problem, since your site plays a vital branding role. To create an unforgettable branding experience, be yourself and shine. Talk to people in real-time, and let your brand be the reason for them to talk to each other.

Get Mobile-Friendly

Approximately 5 percent of traffic to business websites currently comes via cell phones, and in the following year, this number is predicted to rise considerably, with more smart phones seen to join the market and carriers endlessly boosting the capacity of cellular wireless standards. Hence, your website should be made not just for PCs, but for smart phones and basic phones too.

Track Everything with Analytics

You need to tracking your online progress if only to ensure that it is in line with your company goals. If your budget is limited, just use the free Google analytics package. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Fortunately, it won’t take long for you to spot trends.