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All About The New Google Penguin Update

It was way back in April 2012 when Google first unveiled Penguin with efforts of catching websites that are deemed to spam its search results. This is in particular to those that buy links or get them via link networks that are mainly designed to boost rankings in Google. But after few years, there were several updates that were implemented to Penguin and now come another update, which is Penguin 4.0, announced on September 23. A number of SEO experts have agreed that this update is a major boon for SEO companies that perform legitimate SEO strategies.

And there are a number of reasons to why the new Penguin update makes many so excited like the following:

Number 1. Algorithm devalues links instead of punishing websites – with this new Penguin version, it is devaluing spam links instead of penalizing the entire website. When Penguin was launched first, it’s actually punitive in nature. Meaning, if your page was affected, then the entire site will be demoted in search without getting clear instruction or explanation to how it can be recovered.

Because of the harshness of Penguin partnered with misinformation that surrounds the algorithm at the same time, it has created contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 and its demotion versus devalue approach, it’s a significant upgrade and aim to improve relationship between website owners and Google.

Number 2. Penguin is baked to core algorithm of Google – because of this, it has become possible for Google to deliver real-time update. Thus, Penguin’s data is being refreshed in real time and therefore, changes become visible and a lot faster that normally take effect shortly after a page is re-index and re-crawl. With the update applied to Penguin, it puts Google in a better position of evaluating links faster. In other words, there’s no need to wait for Penguin updates or refreshes just to recover.

Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements made to Penguin update provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. This shift has pushed the SEO industry away from manipulation and towards real strategies. Obviously, many of well respected and successful SEOs are involved in doing real marketing. On the other hand, some of the shady companies and individuals claim that they’re SEOs while what they truly do is just provide spammy services.

New Penguin update is another challenge for unscrupulous agencies as websites that are propped to be spam would be devalued, which will provide greater gains for those who are securing links legitimately.

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